Writing a Better Cover Letter

Updated: Jul 6



Author: Jojo Varona


Writing a cover letter for a job can be daunting and intimidating. Fortunately, the formula for opening a successful cover letter is easy to follow. Your introduction should convey authenticity and enthusiasm and highlight the qualifications that make you a great fit for the role.


Here are some great tips on how to write and make your cover letter stand out.


Convey enthusiasm for the company and why you want to work there.

If you are genuinely attracted to what the company does, impressed with their reputation, have used their products or services before, this is a great opportunity to say so. Employers value authentic enthusiasm because it often translates to highly motivated and successful employees.


Highlight a mutual connection

If you were referred to this position by a former colleague or have some connection to the company, the beginning of your cover letter can be a place to mention that connection. It grabs the hiring manager’s attention because they’ll want to see why someone they know, and respect recommended you for the role.


Lead with your accomplishments

Write a stand-out opening paragraph that leads with an impressive achievement and features quantifiable results. It is important to show how you’ve added real business value during your previous experience and how you can apply it to the new role. If you don’t have many work experiences, write about how you contributed to the success of projects while you were at school and how that can transfer to the position for which you are applying.


Research the company and address its reputation

Kick off your cover letter with evidence that you’ve done your research on the company and mention their accomplishments. A little flattery is good, but don’t go overboard with the platitudes. Also, make sure that you don’t sound insincere with the compliments. If the company you’re applying for was recently in the news, mention it in the opening line and tie it into why you admire the company.


Express passion for what you do

Passion is one of the greatest driving factors behind success. Hiring managers are looking for candidates who are passionate about their work and who can advocate for their company. Starting off by expressing your passions and motivations is a real attention grabber.


Write something creative

Don’t be afraid to inject some humor, charisma and creativity – as long as it’s appropriate for the specific job and company. It doesn’t have to be a long novel, but hiring managers are looking for something that catches their attention. Again, do research on the company culture, examine the tone of the job posting and use your own judgment when going the creative route.


Good luck, and if you need any help don't hesitate to reach out to The Job Shop!

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