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The Importance of Pride

Inclusive Pride Flag

Author: Mike Scaletti

June is Pride Month, a time dedicated to honoring and celebrating the LGBTQIA+ community, their history, and their ongoing struggles for equality. This month is a vital opportunity for workplaces to demonstrate their commitment to diversity and inclusion.

As society progresses, the importance of pride in the workplace becomes increasingly apparent. While supporting LGBTQIA+ employees and customers is the right thing to do, and we should see it as a moral obligation and not look for cost/benefit analysis, the reality is that it also provides a strategic advantage that fosters a positive work environment and enhances business performance. Plus, it's fun!

The Significance of Gay Pride Month in the Workplace

Gay Pride Month, often simply referred to as Pride Month, is celebrated in June to commemorate the Stonewall Riots of June 1969, which were pivotal in the fight for LGBTQIA+ rights. During this month, individuals and organizations alike take part in various activities such as parades, events, and educational programs to raise awareness about LGBTQIA+ issues and celebrate the progress that has been made.

In the workplace, recognizing Pride Month has several benefits:

  1. Visibility and Awareness: By celebrating Pride Month, companies can increase visibility and awareness of LGBTQIA+ issues. This helps in fostering an inclusive culture where employees feel seen and valued.

  2. Employee Engagement: Celebrations and activities related to Pride Month can boost employee morale and engagement. When employees see their company supporting important causes, they are more likely to feel a sense of pride and belonging.

  3. Education and Understanding: Pride Month is an opportunity for organizations to educate their workforce about LGBTQIA+ history and current issues. This can lead to a more informed and empathetic workplace.

Why Supporting LGBTQIA+ Employees and Customers is Crucial

Supporting LGBTQIA+ employees and customers is essential for several reasons:

Creating an Inclusive Workplace Culture

An inclusive workplace culture is one where every employee feels valued and respected, regardless of their sexual orientation or gender identity. When companies actively support their LGBTQIA+ employees, they send a strong message that discrimination and prejudice have no place in their organization.

Enhancing Employee Well-being

LGBTQIA+ employees who feel supported are more likely to be satisfied with their jobs and less likely to experience mental health issues such as stress, anxiety, and depression. A supportive environment can lead to higher levels of job satisfaction and lower turnover rates.

Attracting and Retaining Talent

Organizations that are known for their inclusive practices are more attractive to job seekers, particularly those from the LGBTQIA+ community. By supporting LGBTQIA+ rights and creating a welcoming workplace, companies can attract a diverse talent pool and retain top performers.

Improving Customer Relationships

Customers are increasingly looking to support companies that align with their values. Nationally, almost 80% of the country supports LGBTQIA+ initiatives. By visibly supporting the queer community, businesses can build stronger relationships with their customers. This can lead to increased customer loyalty and a positive brand reputation.

Legal and Ethical Obligations

In the US, there are legal requirements for non-discrimination in the workplace. Beyond legal compliance, there is an ethical obligation for companies to support equality and human rights. Embracing these values can position a company as a leader in corporate social responsibility.

How Companies Can Support Their LGBTQIA+ Employees and Customers

Establish Clear Policies and Practices

Companies should have clear anti-discrimination policies that explicitly include protections for sexual orientation and gender identity. These policies should be communicated to all employees and enforced consistently.

Provide Training and Education

Regular training sessions on diversity and inclusion can help educate employees about LGBTQIA+ issues and foster a more inclusive environment. These sessions should cover topics such as unconscious bias, respectful communication, and the importance of allyship.

Create Employee Resource Groups

Employee resource groups (ERGs) for LGBTQIA+ employees can provide a safe space for individuals to connect, share experiences, and advocate for change within the organization. ERGs can also serve as a valuable resource for the company, offering insights into the needs and concerns of LGBTQIA+ employees.

Support Pride Events and Initiatives

Participating in or sponsoring Pride events is a visible way for companies to show their support for the LGBTQIA+ community. This can include participating in local Pride parades, hosting events within the company, or partnering with LGBTQIA+ organizations.

Offer Inclusive Benefits

Companies should ensure that their benefits packages are inclusive of LGBTQIA+ employees. This can include offering health insurance that provides support for gender transition, as well as ensuring parental leave policies are inclusive of all family structures, not just the traditional nuclear structure.

Foster an Inclusive Environment

Small changes can make a big difference in creating an inclusive environment. This can include using inclusive language, ensuring diverse representation in company materials, and celebrating important LGBTQIA+ dates and milestones.

Listen and Respond to Employee Feedback

Regularly seek feedback from LGBTQIA+ employees about their experiences and any challenges they face in the workplace. Use this feedback to make informed decisions about policies and practices that support inclusion and equality.

How The Job Shop Celebrates Pride

The Job Shop has Pride

In addition to the methods outlined above, as a San Francisco company with a diverse staff, the individuals at The Job Shop also celebrate pride, and we love supporting them in that!

Liz Frome - Owner: "I feel that since I moved to San Francisco in 1992 it has opened my views and exposed me to a variety of topics I did not experience in the Midwest with regards to the LBGTQ Community.


We have worked with several clients that serve the LBGTQ community and this has also exposed me on a regular basis to the LBGTQ topics.


It is a topic front and center for the month and I plan on supporting the community when I eat out and I will probably attend a few events this month, and we'll continue to support the LGBTQ community all year long!"

Jojo Varona - Direct Hire Manager: "I celebrate Pride every day. I don’t need a month! I’m probably going to Pride events in the City.

I also have a friend who is opening up a new bar in the Castro and he is hoping to have it open during this month and he will have some events there, so I will go and support him"

Michelle Mamerto - Temp Manager: "Growing up in the Bay Area, I feel like we celebrate Pride every day. Phoenix Pride is in October, when the weather is much better for parades and outdoor gatherings. For June, whether it’s checking out an art exhibit on First Friday, hitting up a music performance celebrating Pride, or dining at an LGBTQ-owned restaurant, I am sure we will find plenty to do to celebrate."

Mike Scaletti - Director of Marketing: "I always celebrate the LGBTQIA+ community in any way I can, but this is especially important during Pride. This month I will be going out of my way to check in with and support the queer, trans, and gender non-conforming folk who are such an important part of my life."

Celebrating LGBTQIA+ employees and customers is not only the right thing to do, it's also good business. By fostering an inclusive workplace culture, companies can enhance employee well-being, attract and retain top talent, and build stronger relationships with customers. As we celebrate Pride Month, let’s remember that the fight for equality and inclusion is ongoing. By taking concrete steps to support the LGBTQIA+ community, companies can contribute to a more just and equitable society while reaping the benefits of a diverse and engaged workforce.

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