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How To Network in San Francisco's Competitive Market


Happy People at a Networking Event

Author: Mike Scaletti


Hello job seekers! If you're reading this, you're probably aware that San Francisco is a bustling hub for tech, startups, and innovation. But with all those great opportunities, there's also a ton of competition. So how do you get access to the best opportunities? Don't worry; I've got your back. Here's a guide on how to network effectively in San Francisco's competitive job market.


Why Networking is Crucial in San Francisco


First things first, let's talk about why networking is so essential in San Francisco. The city is home to some of the world's most renowned companies like Google, Apple, and Salesforce. But guess what? You're not the only one eyeing these giants. To stand out, you need to have more than just a polished resume; you need connections. According to some sources, 70-80% of jobs are not even listed—many opportunities are found through networking.


Where to Network


  1. LinkedIn Events and Groups in SF LinkedIn organized events and groups are a fantastic way to meet professionals in your industry. These events are usually free and provide a relaxed environment for networking. For example, check out the San Francisco Young Professionals page for upcoming events.

  2. Meetup Groups Meetup.com offers various groups where you can meet people with similar professional interests. For example, this Startup and Entrepreneur group is a popular choice for people looking to become core team members at startups.

  3. Co-working Spaces Places like WeWork and Galvanize offer more than just a desk; they offer a community. Many co-working spaces host events, workshops, and socials where you can meet potential connections.

  4. Industry-Specific Events Keep an eye out for industry-specific events like hackathons, seminars, and conferences. Websites like Eventbrite are great resources for finding such events.

  5. ZURB Soapbox Located in Campbell, CA, ZURB offers a free one-hour lunch event with leading entrepreneurs and creatives. They've hosted big names like Matt Mullenweg, the founder of WordPress. Learn more about ZURB Soapbox.

  6. Tech in Motion Tech in Motion organizes mixers, expert panels, and tech trivia events. They aim to bring local tech communities together to meet, learn, and innovate. Check out their events.

  7. General Assembly General Assembly offers a variety of ways to meet other people and grow in your field, from mixers and panels to classes and hackathons. The environment is enthusiastic and collaborative. Find out more.

Tips for Effective Networking


Be Genuine: Authenticity goes a long way. Be yourself and show genuine interest in others.


We've all met that person at a networking event who seems to be scanning the room for someone more important to talk to. Don't be that person. Authenticity is your best asset. When you're genuine, people can sense it, and they're more likely to want to help you or work with you in the future.


How to be genuine:

  • Listen Actively: Show interest in the other person's story. Ask questions and listen more than you talk.

  • Share Your Passion: Talk about what excites you, not just what you think will impress others.

  • Be Yourself: You don't have to put on a persona to be likable. Your true self is your best self.

Follow Up: Always send a thank-you note or LinkedIn connection request after meeting someone.


You've made a new contact—great! But the relationship shouldn't end when the event does. A simple follow-up can set the stage for a longer-term relationship, professional or otherwise.


How to follow up effectively:

  • Timely Response: Try to send a thank-you note or LinkedIn request within 24-48 hours.

  • Personalize It: Mention something specific you discussed, so they remember who you are.

  • Keep the Door Open: End your note with something like, "I'd love to continue this conversation sometime," to encourage future interactions.

Be Prepared: Have your elevator pitch ready and business cards handy.


You never know when you'll run into a potential employer, client, or collaborator. Being prepared means you can seize these opportunities without stumbling.

How to be prepared:

  • Elevator Pitch: Have a 30-second spiel about who you are and what you do. Make it interesting and memorable.

  • Business Cards: Yes, they're a bit old-school, but they're also a quick and easy way to exchange information.

  • Know Your Goals: Understand what you're hoping to achieve with each interaction so you can steer the conversation accordingly.


Networking in San Francisco may seem daunting, but remember, everyone's in the same boat. Be open, be yourself, and most importantly, be proactive. Your dream job is just a handshake away!

Happy networking! 🤝

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