Source: For the Interested It’s not enough to just make something great. You also have to create demand for the great thing you made. Whether you want to sell a product or attract an audience, here are a few things you can do to increase demand for your work. 1. Make It Simpler People love simple and they hate friction. The more difficult it is to access, consume, or benefit from your work, the less demand there will be for it. Look for ways to simplify any and all elements o

Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential email formulation. Whether you are in sales, are searching for a job, or are trying to get a marketing message across, acclimation to these persuasion factors is paramount. When Yo

Author: Jörgen Sundberg Source: The Undercover Recruiter Some of you may be familiar with growth hacking already, whereas for others of you it’s possible this is a new concept. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. What exactly is growth hacking? I’m going to give you the way I use it because growth hacking is a term